"This vulva cream is lightweight and rich with hyaluronic acid and moisturizing vitamin E; apply to the outer skin."

"I'm partnering with say la V to empower women to #sayVulva and to take care of their vulva the right way," [Busy] captioned the post.

[Busy] just became the spokesperson of a new "intimate care" brand called say la V.

“We have to say la V,” Busy Philipps tells me right off the bat. “Hashtag #SayVulva.”

[Busy] is so passionate about the cause, in fact, that she partnered with vulva skin care brand say la V. to help normalize and de-stigmatize conversations about the vulva.

Intimate skin care brand say la V. has launched with thoughtfully developed and doctor-tested skin care offering products for a noticeably soft, nourished and fresh vulva.

[Busy] announced her partnership with the brand on March 6, sharing via Instagram that the company is “changing the game with pH balanced, prebiotic skincare for the vulva.”

Busy Philipps wants you to talk about your vulva. She also wants you to treat it with the respect—and skin care—that it deserves.

"There is a difference between a vulva and a vagina and a labia," the actress tells PEOPLE at the 'Girls5eva' NYC premiere

They're on a mission to #sayVulva loud and proud, and the possible ban on a platform like TikTok is yet another roadblock in educating women on body literacy.